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Let me start by clearing this debate... Email is not dead! Email has a high return on investment: Email marketing has a high return on investment (ROI), with an average ROI of 122%, according to the Direct Marketing Association.
This means that for every $1 invested in email marketing, the average return is $122.
That statistic is super relevant to nonprofits to stay connected with donors and keep them informed about the organization's work and impact.
However, with so much content competing for attention online, it's important to create newsletters that are engaging and relevant to ensure that they are actually read by donors.
We wanted to make it easy, so go ahead and Copy/Paste 😁
Here are a few email template ideas for nonprofits to send to donors in the new year:
Just remember these...
Keep it focused and concise: Donors are likely to have busy schedules and may not have the time to read a lengthy newsletter. To increase the chances that your newsletter will be read, keep it focused on the most important information and keep the overall length concise.
Use a clear and visually appealing layout: A visually appealing newsletter is more likely to catch the eye of donors and keep them engaged. Use a clear layout with plenty of white space, and include images and other visual elements to break up the text and make the newsletter more engaging.
Personalize the content: Donors are more likely to read a newsletter that speaks directly to them and addresses their interests and concerns. Consider segmenting your newsletter list and tailoring the content to different groups of donors based on their interests and involvement with your organization.
Use a compelling subject line: The subject line of your newsletter is the first thing that donors will see, so it's important to make it compelling and relevant. Avoid using spammy or vague subject lines, and instead opt for something that clearly conveys the value of the newsletter and entices donors to open it.
Include calls to action: Encourage donors to take action by including calls to action throughout the newsletter. This could be as simple as asking them to share the newsletter with their friends, or providing a link to a donation page.
By following these tips, you can create a newsletter that your donors will actually read in 2023 and that helps to build and maintain a strong life-long relationship with them.