Case Study

SmartAsk™ Increases Gifts 350%

Learn how our SmartAsk feature helps you maximize your donation appeals

How it Works

The SmartAsk is a Passive Conversion Tool to Maximize Donations

Learn how to increase revenue by automatically prompting donors to turn their one-time gift into a smaller, monthly gift.

The best part about our SmartAsk feature is that it's a win-win for both the donor and the organization. The organization receives an increase in the total donation by allowing the donor to support your cause for LESS today... but much MORE over the course of time. This helps reduce the financial burden on the donor today and instead spread a smaller donation amount over the course of time. Our SmartAsk tool provides the donor with this opportunity in a passive way in order to show your appreciation for their support with the potential for a much greater impact.

After extensive research, we found the best time, amount and verbiage to help you convert one-time donors into recurring supporters with SmartAsk™
Jordan Patrick VP of Product

See it in Action

Check out our short video to learn more about how the SmartAsk will help your organization increase donations

350% Increase per Year

Donors give less today but much more over the span of a year

Donors Save 72% Upfront

It's less of a financial burden to be give 28% of their intended gift today

80% Give for Multiple Years

Not only do they give more this year, they also continue to give

Time Saved on Gift Appeals

Convert donors to recurring and you'll save time asking over & over

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How it Works

Smart Ask™ Increases Lifetime Value by 12x

You’ve done your part by getting a donor to initiate the donation process, but now comes the moment of truth: how much is this donor prepared to give? You’ve spent time, energy, and dollars acquiring this donor, so how can you ensure that you’re maximizing the revenue you receive in return?

That’s where we come in. We’ve engineered Smart Ask™ to be the final Call-To-Action a donor receives before completing their donation. With Smart Ask™ enabled, you’ll automatically ask each and every donor to turn their one-time gift into a smaller, monthly donation!

Following the same consumer behavior principles of impulse purchasing, Smart Ask™ will convert 1 out of every 12 donors into monthly donors! This means if your organization receives 500 online gifts during the course of the year, Smart Ask™ will automatically convert 40+ of them into monthly gifts -- without you having to lift a finger. Those donors will give over 350% more in the first year alone and have a lifetime value of more than 12x their initial, one-time gift!


Case Studies